From the days of mcintosh computers, apple is known to be a brand with promise. Samsung is the closest competitor of apples iphone but its market share is comparatively much lower. Swot analysis 2014 the companys income increase and the cash position become stronger. Jan 08, 2020 this apple swot analysis reveals how one of the most successful worlds companies used its competitive advantages to become the dominant player in the tech industry. Having the first mover advantage, apple iphone is still going strong. This video will analyze apple company using a swot analysis. Apple swot analysis 5 key strengths in 2020 sm insight. This is one of the major limitations of swot analysis. Mar 25, 2019 apple, the company had been a pioneer in the market of personal computers. Apple iphone swot analysis, competitors, segmentation. It is a major player in the laptop as well as smartphone industry. Tag of innovation besides the brand equity, the tag of innovation has always been applied to apple.
Initially it came with the macbook, then the ipod, the iphone, the ipad, the iwatch. Apple porters five forces analysis researchmethodology. May 21, 2018 this video will analyze apple company using a swot analysis. As the old saying goes, a strong foundation always makes a strong building. The swot analysis of apple company clearly boasts about the various strengths of the brand and how its weaknesses are far lesser then strengths. Certain capabilities or factors of an organization can be both a strength and weakness at the same time. Pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors. In this article we carry out a quick swot analysis for apple plc. A predefined set of criteria based on the category of decision to be made, are assigned weighted points from a scale. Clearwire clearwire can complement the iphone by removing apples dependence on individual wireless carriers. Apple iphone took the world by storm by its amazing ios operating system and its multi touch features. Thus, strengths and weaknesses are part of business internal.
To evaluate the progress, success, and faults of the company, the swot analysis is used. But that apart another factor that helps apple is no doubt the internal business environment. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. The major key weaknesses include lack of distribution channels in the countries and high price which can be overcome. Political factorsit is pertinent to know that apple receives a major portion of its sales from outside the us. Aug 16, 2017 situational analysis swot analysis marketing objectives marketing strategy implementation budget control. The iphones touch screen has a higher resolution than. The swot analysis thus is done to analyze the probability of threats and opportunities and the weaknesses and strengths that a company might go through during its operations in the business. Apple is one of the global market leaders with its globally popular products such as iphone, ipad, and mac, and services such as the ios and os x operating systems and icloud. Through this apple swot analysis report, one can learn the exclusive details of apple. Founded by steve jobs, the company is known worldwide for its focus upon innovation and its large range of innovative products including mac, iphone, and ipad. Best designed phone in the market resulting in novelty factor for the phone 4. But it has its own problems and threats waiting around the corner. Cswot app is a tool that provides users with an instantresultsyielding hybrid of the swot analysis and the balanced score card by way of a visual graphic output.
Today, one of the most successful products of apple is the iphone. That gives its products a distinct advantage and most of its products are not just popular but are leading in the market like the iphone. Based on our findings in our swot analysis of apple we are able to make several strategic. In 2007 apple entered the cellphone market by introducing the iphone, which was highly admired due. Swot and tows matrix diagrams solution extends conceptdraw pro and conceptdraw mindmap software with features, templates, samples and libraries of vector stencils for drawing swot and tows analysis matrices and mind maps. If you want to find out more about the swot of apple, youre in the. Apple aapl is a multinational worlds leading consumer electronics brand. Apple iphone took the planet by storm by its wonderful ios software and its multi touch options. Share your thoughts and experiences in the comments section below. Iphone took the world by storm by its amazing ios operating system and its multi. Top technology apple was the first to introduce some of the most innovative products that have changed the world iphones, ipads. A study on swot analysis with special reference to the apple. Although the swot analysis is widely used as a strategic planning tool, the analysis does have its share of limitations. Summarize the information on the programs environmental context that was gathered and discussed during the selfstudy.
Apple is an innovative technology brand that enjoys very high level of popularity globally. Apple swot analysis indepth swot analysis of apple. The swot analysis of apple inc showed that the major key strengths of apple inc. It sells a variety of software and related services which include networking solutions and applications. Prakruthi and 2murugan ramu 1saveetha school of law, saveetha institute of medical and technical sciences, saveetha university, chennai. Swot analysis of apple iphone apple iphone swot analysis. Investors always prefer apple for its high return on investment and fast growth. Strong research and development capabilities robust and extensive distribution channels weakness high dependence on iphone and ipad product lines.
Apple is one of the most innovative companies in the world with some fantastic products which make up its strength in the apple swot analysis. Apples strengths internal strategic factors globally iconic apple is one of the most reliable company when it comes to personalized advanced computers and smart technology devices. Apple swot 2020 swot analysis of apple business strategy hub. This apple swot analysis reveals how one of the most successful worlds companies used its competitive advantages to become the dominant player in the tech industry. A study on swot analysis with special reference to the apple company 1a. Industry analysis business policy and strategy ijser. In this swot analysis tutorial, we will conduct apple swot analysis.
Apple is founded in 1976 by steve jobs, wozniak and ronald wayne, which is known for its size and revenue. It incorporates scanning and monitoring both the internal and external environment. A quick guide to the swot analysis department of field. However, as it has to deal in a competitive environment, the company also faces various different hurdles in order to remain competitive. The report illustrates the application of the major analytical strategic frameworks in business studies such as swot, pestel, value chain analysis, ansoff matrix and mckinsey 7s model on apple. Download swot canvas and enjoy it on your iphone, ipad, and ipod touch. Conducting a swot analysis also know as swot matrix helps to evaluate companys strengths, weaknesses, opportunities and threats. Iphone took the world by storm by its amazing ios operating system and its multi touch features. Apple iphone marketing plan swot analysis marketing strategy. Class project apple swot analysis references strength photo swot analysis photo.
A balanced presence in mature as well as emerging markets has enabled the company to record a steady revenue growth. It was the first phone which could be truly called a smart phone. Moreover, the report contains analyses of apple leadership, business. Apple computer company was founded in april 1976 by steve jobs, steve wozniak and ronald wayne. I am not comfortable leaving my email on this thread tho and i only registered in order to contact you specifically. In the meantime, concerns about the iphone franchise, the main driver of the companys results these days, persist. Apple aapl has been in the headlines a lot lately, and not always for the best reasons. Read our article about swot analysis to learn more about swot analysis. Taxation is something that governments put and apple should be study this as country by country case to anticipate profitability, and pricing strategy. Swot analysis i would be extremely interested in reading your swot analysis of apple and i found this thread to be very helpful.
Apple derives more than 50% of its revenues from outside u. Importing laws in the world with gatt are in favor of trading. In apple iphone swot analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Brand advantage apple is a global brand and among the most valuable brands of the world.
It has a limited but out class product line and designed with innovative technology. The company is involved in the computing technology hardware and software, consumer electronics, cloud computing services, and online digital. The article talks about the swot analysis of apple iphone. From ipod to iphone and ipad, apple has been responsible for many tech. Complete chain 1 device, 2 current models 16 or 8gb, the hardware, the os, the app store, the itunes integration, the potential integration in leopard and snow leopard. Innovative products one of the key strengths of apple over the years has been its innovative product line up. Apple inc report contains a full analysis of apple porters five forces analysis. Apple products have innovative and distinct features for each of its range of products. From ipod to iphone and ipad, apple has been responsible for tech revolutions. This multinational corporation is known for its unbeatable niche in the industry. Swot analysis of apples ipod the assessment of an organization and scanning of business market in terms of strengths, weaknesses, opportunities and threats is termed as swot analysis. It is good for the apple company to developing the new technology. Strengths, weaknesses, opportunities and threats a swot. Apple has presented hit products after hit products and thats been the major strength of apple.
Rather than stories touting its product innovation and legendary growth trajectory, much of the recent news focused on the companys iphone encryption battle with the u. Jan 14, 2018 the apple swot analysis highlights that one of its biggest strength is no doubt the ability to overcome all other weaknesses. Apple swot analysis with infographics inevitable steps. Swot analysis and development of strategies swot analyses derive their name from the assessment of the strengths s, weaknesses w, opportunities o, and threats t faced by an industry, sector, company or any organisation gao and peng, 2011. Attractive brand among youth due to style quotient. Strengths describe the factors that which the organization is good at and what separates it from its competitors. Apple is a very successful producer of computer software and hardware that leads in its competitive industry. The main companys product is iphone, which runs on apples ios operating system and accounts for 54. While the laptop industry saw a slowdown in the recent years, the smartphone industry has kept growing faster. In contrast with swot analysis, it majorly focuses on the macro environmental external factors, which might affect the present or near future position and situation of the business. Successful products like iphone and ipod support itunes due to which it can reach masses 4.
In q3 2019, the market share of iphone has sustained at 42% followed by samsung brand smartphones at 25%. Oct 19, 2017 overreliance on iphone sales as a major revenue source slide 7 weaknesses the iphone generated 55. Apple is a leading technology brand based in cupertino, california, united states. Swot analysis apple ipod marketing strategy analysis. It achieved the sales of 216 million iphones in 2017. C swot app is a tool that provides users with an instantresultsyielding hybrid of the swot analysis and the balanced score card by way of a visual graphic output. Jan 25, 2020 in q3 2019, the market share of iphone has sustained at 42% followed by samsung brand smartphones at 25%. Complete chain 1 device, 2 current models 16 or 8gb, the hardware, the os, the app store, the itunes integration, the. It will discuss the key apple strengths, weaknesses, opportunities and threats. A swot analysis summarizes the key issues from the business environment and the strategic capability of an organization that are most likely to impact on strategy development johnson, scholes, and whittington 2008. From q1 2018 to q3 2019, the market share of samsung has remained at between 21% to 25%. Jan 23, 2008 swot analysis i would be extremely interested in reading your swot analysis of apple and i found this thread to be very helpful.
Brand equity apple is one of the top most companies of the world for its brand equity. It will discuss the key apple strengths, weaknesses, opportunities and threats that affect the company in 2018, which might help you. Besides the brand equity, the tag of innovation has always been applied to apple. In short, apple has covered almost everything that an. It offers a wide range of products and services which range from iphone to mac, apple tv etc along with a portfolio of other professional and consumer applications. The weak part of the apple company is high dependence on iphone and ipad product lines. Jan 25, 2020 the article talks about the swot analysis of apple iphone. Overreliance on iphone sales as a major revenue source slide 7 weaknesses the iphone generated 55. This swot analysis of the iphone breaks down the best. Situational analysis swot analysis marketing objectives marketing strategy implementation budget control. Samsung has a strong brand image and is trusted by millions for its quality products. May 02, 2018 pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors. This report closely examines apples strengths, weaknesses, opportunities, and threats. A critical analysis of apple was done on its corporate governance, corporate social responsibility and strategies.
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